Noah Kösel · Munich, working across DACH
Positioning & brand for B2B tech companies.
I work out what your company stands for and build the messaging, design and website from it.
The new website with detailed case studies is coming soon.
What I do
I was Head of Marketing myself, so I bring identity and marketing together: a brand should show who your company is and make an impact in the market.
01
Positioning
What your company stands for, who it is for and why customers should switch. Target groups, value proposition and competition.
02
Messaging and copy
Core messages for each target group, a company story as the common thread and the copy for website, presentations and sales.
03
Brand and website
A corporate design that follows from the strategy, a design system for your team and a website from concept to launch.
04
Go-to-market
Target markets, channels and priorities for market entry, product launch or relaunch, with metrics to measure success.
05
Sales and trade fairs
Pitch decks, brochures, case studies and trade fair presence that shorten sales conversations.
About me
I hold a bachelor’s and a master’s degree in design from Munich University of Applied Sciences and a bachelor’s degree in technology management from the Technical University of Munich (TUM). At a venture-backed medtech start-up I was responsible for brand and positioning, later as Head of Marketing.
Today I work independently for technology companies whose product is ahead of their communication. I lead the strategy myself and stay responsible until brand, copy and website are live.
Tell me about your company.
In a first call we look at where your communication stands today and whether working together makes sense.